Client: Akili Wellness

Akili Wellness, led by Roeathea Butler, a clinical social worker, is a holistic mental wellness firm specializing in supporting high achievers and entrepreneurs dealing with anxiety and stress. The firm’s mission is to provide tools and strategies that empower clients to find balance and achieve optimal mental health. This project included the design and development of a logo, brand photography, and a website to establish a professional and approachable brand presence.

The Challenge

Akili Wellness needed a cohesive brand identity that would:

• Communicate professionalism and warmth, balancing the firm’s clinical foundation with its holistic approach.
• Appeal to its target audience of high achievers and entrepreneurs, reflecting their desire for clarity and calm.
• Incorporate the signature colors—blue, orange, and gold—to evoke trust, energy, and empowerment.
• Showcase Roeathea’s expertise and the firm’s services in a visually compelling and user-friendly way.

The Approach

Logo Design:
We crafted a clean and modern logo that reflects the essence of Akili Wellness:

• • Blue: Represents calmness, trust, and stability.
  • Orange: Conveys energy, warmth, and motivation.
  • Gold: Adds a touch of luxury and success, appealing to high-achieving clients.
  • The design includes a circular motif symbolizing wholeness and balance, a core tenet of Akili Wellness’s philosophy.

Brand Photography:
We conducted a professional photoshoot to capture images that reflect the firm’s welcoming and empowering approach. The photography highlights:

• • Roeathea Butler in both professional and approachable settings to convey expertise and relatability.
  • Holistic elements like calming workspaces, natural materials, and subtle wellness cues to align with the brand ethos.
  • Dynamic shots to create versatile imagery for use across the website, social media, and marketing materials.

Web Design:
The website design for Akili Wellness features:

• • A Clean Layout: Streamlined navigation and intuitive structure to ensure ease of use.
  • Visual Storytelling: Large banners and vibrant imagery that reflect the brand’s holistic and uplifting mission.
  • Service Descriptions: Clear and compelling content that outlines services and benefits for high achievers and entrepreneurs.
  • Interactive Elements: A contact form and scheduling features to facilitate seamless client engagement.
  • Responsive Design: Mobile-friendly formatting to ensure accessibility for users on any device.

The Results

The branding project provided Akili Wellness with a polished, cohesive identity that resonates with its target audience. The logo, brand photography, and website work in harmony to position Akili Wellness as a trusted partner in mental wellness for high achievers.

The firm’s online presence communicates professionalism, warmth, and clarity, creating a platform for growth and connection with clients.