Client: Eleganz by Design

Eleganz by Design, LLC, led by designer Cathy Thompson, is a full-service interior design firm specializing in concierge services and turn-key design solutions. Cathy approached us to create a cohesive visual identity that encapsulates her brand’s elegance and expertise while showcasing the firm’s stunning work. The project included logo design, brand photography, and a sophisticated website design.

The Challenge

Eleganz by Design needed a brand identity and digital presence that reflected its hallmark qualities: elegance, professionalism, and seamless service. Key objectives included:

• Crafting a logo that visually communicates the concept of “turn-key” design in an elegant and modern way.
• Capturing professional images of interiors designed by the firm to highlight their attention to detail and aesthetic sensibilities.
• Designing a website to showcase the firm’s services and portfolio while providing an effortless user experience for prospective clients.

The Approach

1. Logo Design:
   We designed a sleek, timeless logo that embodies the “turn-key” concept central to Eleganz by Design’s services. The logo features:

   • Refined typography with clean lines to convey sophistication.
   • A subtle key graphic integrated into the design, symbolizing seamless access and complete solutions.
   • A minimalist color palette that complements the brand’s high-end aesthetic.

2. Brand Photography:
   We conducted multiple photoshoots of interior spaces designed by Eleganz by Design. The goal was to capture the artistry and attention to detail that define the firm’s work. These photos:

   • Highlight the luxurious, functional designs across residential and commercial spaces.
   • Emphasize textures, finishes, and spatial harmony to demonstrate Cathy Thompson’s expertise.
   • Provide versatile content for use across the website, social media, and marketing materials.

3. Web Design:
   The eleganzbydesign.com website was designed to be a digital reflection of the firm’s elegance and professionalism. Key features include:

   • Portfolio Showcase: A visually stunning gallery that highlights the firm’s completed projects.
   • Services Overview: Clear, concise descriptions of concierge and turn-key design offerings.
   • Client Testimonials: A section dedicated to glowing feedback from satisfied clients.
   • A responsive design to ensure optimal user experience across devices.

The Results

The comprehensive rebranding project positioned Eleganz by Design as a leader in full-service interior design. The logo, photography, and website work together to communicate the firm’s sophisticated approach and exceptional craftsmanship.

The website now serves as an elegant platform for Cathy Thompson and her team to attract high-end clientele while showcasing the transformative power of their design solutions.