Client: ARTfrohemia

Project: Tea & Tunes – Event Concept, Brand Experience & Launch (2025)

Tea & Tunes is a signature ARTfrohemia event production blending the healing ritual of tea with the transformative power of music. It debuted in August 2025 as part of The Golden Era — my milestone 50th year celebration project — serving as both a soft launch for this immersive experience and an introduction to my tea-based healing offerings.

While its first gathering was integrated into The Golden Era festivities, Tea & Tunes stands as an ongoing ARTfrohemia experience designed to bring people together in sacred, sensory-rich connection. The event offers participants a curated journey of taste, sound, and spirit that nourishes creativity and deepens community bonds.

The Challenge

The goal was to create an event experience that:

  • Embodied ARTfrohemia’s sacred, colorful, and culturally rooted aesthetic.

  • Seamlessly integrated tea as plant medicine with sound and vibration as healing tools.

  • Created a relaxed yet intentional environment where guests felt nourished, inspired, and energetically uplifted.

  • Served as both a personal milestone celebration and a branded experience that could live beyond The Golden Era.

 

The Approach

  1. Brand Experience Design

    • Created the Tea & Tunes logo and visual identity in ARTfrohemia’s core palette (turquoise, purple, fuchsia, gold).

    • Designed branded event assets, including invitations, playlist covers, and a custom AI-generated virtual tea lounge background for participants to use during the gathering.

    • Styled the event space with Moroccan-inspired textiles, gold accents, and vibrant florals.

  2. Sensory Integration

    • Curated a featured tea blend for each event — for the debut, Elephant Walk Purple Tea from Calabash Tea & Tonic.

    • Designed a “Sonic Sanctuary” playlist in the FlowerBomb style, blending soulful, global, and instrumental tracks.

    • Partnered with Roeatea Butler of Akili Wellness to lead a sound bath primer, deepening relaxation and energetic alignment.

  3. Audience Engagement & Keepsakes

    • Developed a conversational flow combining guided reflection, music sharing, and sensory immersion.

    • Produced and distributed a Tea & Tunes keepsake guidebook containing tea ritual instructions, playlist links, and reflection prompts.

    • Mailed the featured tea blend to attendees after the event as a post-gathering gift, allowing them to recreate the experience at home.

 

The Results

Tea & Tunes debuted as an intimate yet vibrant gathering that fully embodied the ARTfrohemia brand experience. Guests reported feeling “deeply relaxed,” “creatively inspired,” and “connected in a way I haven’t felt in a long time.”

The event’s success has positioned Tea & Tunes as:

  • A recurring ARTfrohemia offering within the Embodied Wellness & Energy Activation and Spiritual & Metaphysical Guidance pathways.

  • A signature example of my ability to merge event design, sensory branding, and cultural storytelling.

  • A bridge between personal celebration (The Golden Era) and professional creative-healing work.