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Client: Wendi Cherry

Project: Web Design, Brand Photography & Makeup Application (2018)

Wendi Cherry, an Integrated Health Coach and passionate advocate for women’s empowerment, approached us to create a cohesive visual and digital presence for her brand. Her platform, WendiCherry.com, is dedicated “to inspiring, educating, and empowering melanated women to embrace their authentic selves and tap into their inner Goddess.” This project encompassed makeup application, brand photography, and a full website design to align her visuals with her powerful mission.

The Challenge

Wendi needed a professional, polished look that would reflect her role in holistic wellness space as well as amplify her message of personal empowerment while creating an inviting and inspiring space for her audience. Our goals were:

  • To capture Wendi’s authenticity, warmth, and authority through brand photography.
  • To ensure her visuals—including makeup styling—resonated with her brand’s focus on natural beauty and self-expression.
  • To design a website that is visually appealing, user-friendly, and aligned with her mission to inspire and educate.

The Approach

  1. Makeup Application:
    We provided natural, radiant makeup styling for Wendi’s photoshoot, enhancing her beauty while maintaining authenticity. The look reflected her brand’s emphasis on self-care and holistic health, ensuring her visual presentation felt approachable and empowering.
  2. Brand Photography:
    A dynamic photoshoot was conducted to create a collection of professional images for WendiCherry.com. These images:
    • Highlighted Wendi in various settings that reflect her vibrant personality and connection to her audience.
    • Included a mix of lifestyle shots, portraiture, and detail-focused images to support her website and marketing materials.
  3. Web Design:
    For the website, we crafted a sleek and functional design with:
    • Warm, earthy tones and vibrant accents to evoke a sense of grounding and empowerment.
    • User-friendly navigation to guide visitors seamlessly through resources, services, and Wendi’s story.
    • Sections dedicated to her Integrated Health Coaching services, blog posts, and event information to engage and inspire her audience.

The Results

The final result was a polished and cohesive brand presence that embodies Wendi Cherry’s mission and values. Her makeup and photography showcase her as a confident, approachable leader, while her website provides an inspiring digital space for melanated women to learn, grow, and thrive.

With WendiCherry.com, she now has a powerful platform to share her message and expand her reach, empowering women to connect with their inner Goddess and live their healthiest, most authentic lives.