Tea & Tunes

Tea & Tunes

by | Aug 10, 2025

Client: ARTfrohemia

Project: Tea & Tunes – Event Concept, Brand Experience & Launch (2025)

Tea & Tunes is a signature ARTfrohemia event production blending the healing ritual of tea with the transformative power of music. It debuted in August 2025 as part of The Golden Era — my milestone 50th year celebration project — serving as both a soft launch for this immersive experience and an introduction to my tea-based healing offerings.

While its first gathering was integrated into The Golden Era festivities, Tea & Tunes stands as an ongoing ARTfrohemia experience designed to bring people together in sacred, sensory-rich connection. The event offers participants a curated journey of taste, sound, and spirit that nourishes creativity and deepens community bonds.

The Challenge

The goal was to create an event experience that:

  • Embodied ARTfrohemia’s sacred, colorful, and culturally rooted aesthetic.

  • Seamlessly integrated tea as plant medicine with sound and vibration as healing tools.

  • Created a relaxed yet intentional environment where guests felt nourished, inspired, and energetically uplifted.

  • Served as both a personal milestone celebration and a branded experience that could live beyond The Golden Era.

 

The Approach

  1. Brand Experience Design

    • Created the Tea & Tunes logo and visual identity in ARTfrohemia’s core palette (turquoise, purple, fuchsia, gold).

    • Designed branded event assets, including invitations, playlist covers, and a custom AI-generated virtual tea lounge background for participants to use during the gathering.

    • Styled the event space with Moroccan-inspired textiles, gold accents, and vibrant florals.

  2. Sensory Integration

    • Curated a featured tea blend for each event — for the debut, Elephant Walk Purple Tea from Calabash Tea & Tonic.

    • Designed a “Sonic Sanctuary” playlist in the FlowerBomb style, blending soulful, global, and instrumental tracks.

    • Partnered with Roeatea Butler of Akili Wellness to lead a sound bath primer, deepening relaxation and energetic alignment.

  3. Audience Engagement & Keepsakes

    • Developed a conversational flow combining guided reflection, music sharing, and sensory immersion.

    • Produced and distributed a Tea & Tunes keepsake guidebook containing tea ritual instructions, playlist links, and reflection prompts.

    • Mailed the featured tea blend to attendees after the event as a post-gathering gift, allowing them to recreate the experience at home.

 

The Results

Tea & Tunes debuted as an intimate yet vibrant gathering that fully embodied the ARTfrohemia brand experience. Guests reported feeling “deeply relaxed,” “creatively inspired,” and “connected in a way I haven’t felt in a long time.”

The event’s success has positioned Tea & Tunes as:

  • A recurring ARTfrohemia offering within the Embodied Wellness & Energy Activation and Spiritual & Metaphysical Guidance pathways.

  • A signature example of my ability to merge event design, sensory branding, and cultural storytelling.

  • A bridge between personal celebration (The Golden Era) and professional creative-healing work.

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Roots, Art & Alchemy

Roots, Art & Alchemy

by | Aug 10, 2025

Client: ARTfrohemia

Project: Roots, Art & Alchemy – Media Brand Creation & Launch Strategy (2025)

Roots, Art & Alchemy is the storytelling and cultural conversation arm of ARTfrohemia, the creative and spiritual consultancy I founded. This media platform was conceived to expand ARTfrohemia’s mission into podcasting, cultural commentary, and sacred dialogue — offering a space where art, ancestry, and activism intersect.

As the Sacral Chakra Visioneer and host of Roots, Art & Alchemy, I developed the brand identity, visual aesthetic, launch strategy, and content framework to position the platform as a source of inspiration, education, and guidance for creatives, cultural leaders, and spirit-led seekers.

The Challenge

I needed to create a media brand that:

  • Clearly aligned with ARTfrohemia’s purpose and voice while having its own unique identity.

  • Visually communicated vibrancy, cultural richness, and sacred intention.

  • Had the flexibility to host diverse formats, including podcast episodes, essays, photography, and live events.

  • Built a foundation for future speaking engagements and public appearances.

 

The Approach

  1. Brand Identity & Visual Design

    • Designed a vibrant, culturally inspired visual palette rooted in ARTfrohemia’s core colors.

    • Developed the Roots, Art & Alchemy logo and digital assets for use on the website, social media, and Substack.

    • Created branded templates for podcast covers, post graphics, and promotional materials.

  2. Content Architecture

    • Established a thematic framework for episodes and articles, built around “Sacred Conversations in Rhythm & Resistance.”

    • Crafted core messaging to position the platform as a guide-led space for creative liberation and cultural preservation.

  3. Launch Strategy

    • Planned the August 2025 soft launch to align with ARTfrohemia’s main brand launch for maximum synergy.

    • Designed cross-promotional flow between ARTfrohemia.com, Roots, Art & Alchemy’s Substack, and my personal site.

    • Created a visual and editorial calendar for the first three months of content.

 

The Results

Roots, Art & Alchemy now stands as a vibrant media voice for ARTfrohemia, with a distinct identity that draws in creatives, cultural workers, and spiritual seekers. The platform’s design and content strategy have:

  • Established a recognizable brand aesthetic and voice.

  • Built a foundation for audience growth through Substack subscriptions and cross-promotion with ARTfrohemia services.

  • Positioned me, Madame Turquoise, as a guide in both creative and cultural conversations — setting the stage for future speaking and event opportunities.

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