Chef Kerrell

by admin | Nov 27, 2021

Client: Chef Kerrell Nevels

Project: Logo Refresh & Brand Photography (2021)

Chef Kerrell Nevels, is a culinary artist known for the delicious fusion of her Louisiana roots paired with the urban flavors of the Washington Metropolitan Area, approached us to transform her logo as she transitioned from the established LA/DC Catering to her eponymous Chef Kerrell brand. The goal was to create a fresh, modern identity that reflected her unique culinary style while also showcasing her expertise through high-quality brand photography.

The Challenge

Chef Kerrell wanted a brand that embodied her evolution as a chef, moving from catering to a more personal, dynamic identity. This required:

Reimagining her logo to focus on her individuality and culinary artistry.
Designing professional photography to highlight her skills, ingredients, and signature dishes in a vibrant and authentic way.
Ensuring the new brand reflected her warmth, creativity, and ability to craft unforgettable culinary experiences.

The Approach

Logo Refresh:
We collaborated closely with Chef Kerrell to develop a refined logo captured her essence of her former brand combining Lousiana and DC (LADC) together . Her new branding incorporates a simple contemporary design, clean typography and design elements that convey her.
Brand Photography:
We planned and executed a photography session to create a library of striking, professional images. The photos:
- Showcase Chef Kerrel in action, demonstrating her precision and creativity.
- Highlight her signature dishes with close-up, beautifully styled shots.

The Results

Chef Kerrell’s new brand, Chef Kerrell, is a reflection of her growth and artistry. The vibrant photography has elevated her online presence, providing her with dynamic content to showcase her talent on social media, her website, and marketing materials.

This refresh has positioned her to confidently engage with her audience as an individual chef and culinary artist, ready to make her mark on a broader scale.

Akili Wellness

by admin | Nov 30, 2019

Client: Akili Wellness

Project: Logo Design, Brand Photography and Web Design (2019)

Akili Wellness, led by Roeathea Butler, a clinical social worker, is a holistic mental wellness firm specializing in supporting high achievers and entrepreneurs dealing with anxiety and stress. The firm’s mission is to provide tools and strategies that empower clients to find balance and achieve optimal mental health. This project included the design and development of a logo, brand photography, and a website to establish a professional and approachable brand presence.

The Challenge

Akili Wellness needed a cohesive brand identity that would:

Communicate professionalism and warmth, balancing the firm’s clinical foundation with its holistic approach.
Appeal to its target audience of high achievers and entrepreneurs, reflecting their desire for clarity and calm.
Incorporate the signature colors—blue, orange, and gold—to evoke trust, energy, and empowerment.
Showcase Roeathea’s expertise and the firm’s services in a visually compelling and user-friendly way.

The Approach

Logo Design:
We crafted a clean and modern logo that reflects the essence of Akili Wellness:

- Blue: Represents calmness, trust, and stability.
- Orange: Conveys energy, warmth, and motivation.
- Gold: Adds a touch of luxury and success, appealing to high-achieving clients.
- The design includes a circular motif symbolizing wholeness and balance, a core tenet of Akili Wellness’s philosophy.

Brand Photography:
We conducted a professional photoshoot to capture images that reflect the firm’s welcoming and empowering approach. The photography highlights:

- Roeathea Butler in both professional and approachable settings to convey expertise and relatability.
- Holistic elements like calming workspaces, natural materials, and subtle wellness cues to align with the brand ethos.
- Dynamic shots to create versatile imagery for use across the website, social media, and marketing materials.

Web Design:
The website design for Akili Wellness features:

- A Clean Layout: Streamlined navigation and intuitive structure to ensure ease of use.
- Visual Storytelling: Large banners and vibrant imagery that reflect the brand’s holistic and uplifting mission.
- Service Descriptions: Clear and compelling content that outlines services and benefits for high achievers and entrepreneurs.
- Interactive Elements: A contact form and scheduling features to facilitate seamless client engagement.
- Responsive Design: Mobile-friendly formatting to ensure accessibility for users on any device.

The Results

The branding project provided Akili Wellness with a polished, cohesive identity that resonates with its target audience. The logo, brand photography, and website work in harmony to position Akili Wellness as a trusted partner in mental wellness for high achievers.

The firm’s online presence communicates professionalism, warmth, and clarity, creating a platform for growth and connection with clients.

Eleganz by Design

by admin | Nov 29, 2018

Client: Eleganz by Design

Project: Logo Design, Brand Photography and Web Design (2018)

Eleganz by Design, LLC, led by designer Cathy Thompson, is a full-service interior design firm specializing in concierge services and turn-key design solutions. Cathy approached us to create a cohesive visual identity that encapsulates her brand’s elegance and expertise while showcasing the firm’s stunning work. The project included logo design, brand photography, and a sophisticated website design.

The Challenge

Eleganz by Design needed a brand identity and digital presence that reflected its hallmark qualities: elegance, professionalism, and seamless service. Key objectives included:

Crafting a logo that visually communicates the concept of “turn-key” design in an elegant and modern way.
Capturing professional images of interiors designed by the firm to highlight their attention to detail and aesthetic sensibilities.
Designing a website to showcase the firm’s services and portfolio while providing an effortless user experience for prospective clients.

The Approach

Logo Design:
We designed a sleek, timeless logo that embodies the “turn-key” concept central to Eleganz by Design’s services. The logo features:
- Refined typography with clean lines to convey sophistication.
- A subtle key graphic integrated into the design, symbolizing seamless access and complete solutions.
- A minimalist color palette that complements the brand’s high-end aesthetic.
Brand Photography:
We conducted multiple photoshoots of interior spaces designed by Eleganz by Design. The goal was to capture the artistry and attention to detail that define the firm’s work. These photos:
- Highlight the luxurious, functional designs across residential and commercial spaces.
- Emphasize textures, finishes, and spatial harmony to demonstrate Cathy Thompson’s expertise.
- Provide versatile content for use across the website, social media, and marketing materials.
Web Design:
The eleganzbydesign.com website was designed to be a digital reflection of the firm’s elegance and professionalism. Key features include:
- Portfolio Showcase: A visually stunning gallery that highlights the firm’s completed projects.
- Services Overview: Clear, concise descriptions of concierge and turn-key design offerings.
- Client Testimonials: A section dedicated to glowing feedback from satisfied clients.
- A responsive design to ensure optimal user experience across devices.

The Results

The comprehensive rebranding project positioned Eleganz by Design as a leader in full-service interior design. The logo, photography, and website work together to communicate the firm’s sophisticated approach and exceptional craftsmanship.

The website now serves as an elegant platform for Cathy Thompson and her team to attract high-end clientele while showcasing the transformative power of their design solutions.

Christie Jones

by admin | Nov 28, 2018

Client: Christie Jones

Project: Brand Photography (2018)

Christie Jones, an author and educator (school counselor), approached us for professional brand photography to elevate her personal brand and support her promotional efforts. As the author of the children’s book “Are We Home Yet?” Christie required a collection of high-quality images for her website, christiejauthor.com, as well as for speaking engagements and marketing materials.

The Challenge

Christie needed a series of photos that would:

Reflect her approachable and professional personality as an author and educator.
Establish her credibility as a speaker and thought leader.
Seamlessly align with the themes of her book and her mission to address homelessness amongst school-aged children

The Approach

Creative Direction:
We collaborated with Christie to develop a vision for her photoshoot that aligned with her brand identity. The imagery needed to be professional yet relatable, capturing her warmth and confidence.
Photography Session:

- Portraiture: We captured polished headshots and mid-length portraits, ensuring versatility for her website, social media, and promotional use.
- Lifestyle Photography: Natural, candid-style shots were taken to highlight Christie’s authenticity and approachability, connecting her to her readers and audience.

The Results

The final photography set provides Christie with a library of versatile, high-quality images that she can confidently use across her professional platforms. These photos:

Enhance her website, christiejauthor.com, with engaging visuals that resonate with her audience.
Support her promotional materials and marketing campaigns for “Are We Home Yet?”
Elevate her brand for speaking engagements, ensuring she presents herself as a polished yet approachable thought leader.