Spur of the Moment Band

by admin | Nov 30, 2018

Client: Spur of the Moment Band

Project: Set Design for "Between Me & You" Music Video (2018)

Spur of the Moment Band, featuring the soulful vocals of Maimouna Youssef, approached me to design the home scene set for their music video, “Between Me & You.” The song tells a story of two people desiring a secret romantic connection, and the goal was to create a visual environment that enhanced the mood and narrative of the track.

The Challenge

The set design needed to capture the essence of the song’s intimate and clandestine storyline while reflecting the Afrocentric and bohemian vibe of lead vocalist Maimouna Youssef. Key objectives included:

Creating a space that felt cozy, mysterious, and soulful to match the song’s themes.
Integrating artistic elements to reflect Afrocentric cultural pride and bohemian aesthetics.
Showcasing the work of Malandela Zulu from Zulu Soul as a centerpiece of the set.

The Approach

Concept Development:
We began with the vision of an Afrocentric and bohemian home space, where the ambiance would evoke a sense of intimacy and artistic depth. Colors, textures, and decor were chosen to create a warm yet intriguing atmosphere.
Set Design Execution:
- Afrocentric Elements: Featured Malandela Zulu’s art pieces, adding authenticity and cultural richness to the space.
- Bohemian Touches: Incorporated layered textiles, eclectic furniture, and earthy tones to create a relaxed, lived-in vibe.
- Mood Lighting: Used warm, soft lighting to enhance the feeling of secrecy and emotional depth.
- Personalization: Ensured the set reflected Maimouna Youssef’s personality and artistic essence, aligning with her dynamic presence as a performer.
Attention to Detail:
- Carefully curated props, including books, candles, and traditional African artifacts, to enrich the scene.
- Thoughtful placement of Zulu Soul’s art pieces to create focal points that enhanced the visual storytelling.

The Results

The set design successfully elevated the storytelling of “Between Me & You”, creating a visually compelling backdrop that resonated with the song’s themes of romantic desire and secrecy. The Afrocentric and bohemian aesthetic provided a fitting stage for Maimouna Youssef’s soulful performance and brought the band’s vision to life.

The final video blends artistry and emotion, with the set design playing a key role in immersing viewers into the intimate world of the song.

Wendi Cherry

by admin | Nov 26, 2018

Client: Wendi Cherry

Project: Web Design, Brand Photography & Makeup Application (2018)

Wendi Cherry, an Integrated Health Coach and passionate advocate for women’s empowerment, approached us to create a cohesive visual and digital presence for her brand. Her platform, WendiCherry.com, is dedicated “to inspiring, educating, and empowering melanated women to embrace their authentic selves and tap into their inner Goddess.” This project encompassed makeup application, brand photography, and a full website design to align her visuals with her powerful mission.

The Challenge

Wendi needed a professional, polished look that would reflect her role in holistic wellness space as well as amplify her message of personal empowerment while creating an inviting and inspiring space for her audience. Our goals were:

To capture Wendi’s authenticity, warmth, and authority through brand photography.
To ensure her visuals—including makeup styling—resonated with her brand’s focus on natural beauty and self-expression.
To design a website that is visually appealing, user-friendly, and aligned with her mission to inspire and educate.

The Approach

Makeup Application:
We provided natural, radiant makeup styling for Wendi’s photoshoot, enhancing her beauty while maintaining authenticity. The look reflected her brand’s emphasis on self-care and holistic health, ensuring her visual presentation felt approachable and empowering.
Brand Photography:
A dynamic photoshoot was conducted to create a collection of professional images for WendiCherry.com. These images:
- Highlighted Wendi in various settings that reflect her vibrant personality and connection to her audience.
- Included a mix of lifestyle shots, portraiture, and detail-focused images to support her website and marketing materials.
Web Design:
For the website, we crafted a sleek and functional design with:
- Warm, earthy tones and vibrant accents to evoke a sense of grounding and empowerment.
- User-friendly navigation to guide visitors seamlessly through resources, services, and Wendi’s story.
- Sections dedicated to her Integrated Health Coaching services, blog posts, and event information to engage and inspire her audience.

The Results

The final result was a polished and cohesive brand presence that embodies Wendi Cherry’s mission and values. Her makeup and photography showcase her as a confident, approachable leader, while her website provides an inspiring digital space for melanated women to learn, grow, and thrive.

With WendiCherry.com, she now has a powerful platform to share her message and expand her reach, empowering women to connect with their inner Goddess and live their healthiest, most authentic lives.