Client: ARTfrohemia

Roots, Art & Alchemy is the storytelling and cultural conversation arm of ARTfrohemia, the creative and spiritual consultancy I founded. This media platform was conceived to expand ARTfrohemia’s mission into podcasting, cultural commentary, and sacred dialogue — offering a space where art, ancestry, and activism intersect.

As the Sacral Chakra Visioneer and host of Roots, Art & Alchemy, I developed the brand identity, visual aesthetic, launch strategy, and content framework to position the platform as a source of inspiration, education, and guidance for creatives, cultural leaders, and spirit-led seekers.

The Challenge

I needed to create a media brand that:

• Clearly aligned with ARTfrohemia’s purpose and voice while having its own unique identity.

• Visually communicated vibrancy, cultural richness, and sacred intention.

• Had the flexibility to host diverse formats, including podcast episodes, essays, photography, and live events.

• Built a foundation for future speaking engagements and public appearances.

The Approach

1. Brand Identity & Visual Design

   • Designed a vibrant, culturally inspired visual palette rooted in ARTfrohemia’s core colors.

   • Developed the Roots, Art & Alchemy logo and digital assets for use on the website, social media, and Substack.

   • Created branded templates for podcast covers, post graphics, and promotional materials.

2. Content Architecture

   • Established a thematic framework for episodes and articles, built around “Sacred Conversations in Rhythm & Resistance.”

   • Crafted core messaging to position the platform as a guide-led space for creative liberation and cultural preservation.

3. Launch Strategy

   • Planned the August 2025 soft launch to align with ARTfrohemia’s main brand launch for maximum synergy.

   • Designed cross-promotional flow between ARTfrohemia.com, Roots, Art & Alchemy’s Substack, and my personal site.

   • Created a visual and editorial calendar for the first three months of content.

The Results

Roots, Art & Alchemy now stands as a vibrant media voice for ARTfrohemia, with a distinct identity that draws in creatives, cultural workers, and spiritual seekers. The platform’s design and content strategy have:

• Established a recognizable brand aesthetic and voice.

• Built a foundation for audience growth through Substack subscriptions and cross-promotion with ARTfrohemia services.

• Positioned me, Madame Turquoise, as a guide in both creative and cultural conversations — setting the stage for future speaking and event opportunities.