Akili Wellness

Akili Wellness

by | Nov 30, 2019

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Client: Akili Wellness

Project: Logo Design, Brand Photography and Web Design (2019)

Akili Wellness, led by Roeathea Butler, a clinical social worker, is a holistic mental wellness firm specializing in supporting high achievers and entrepreneurs dealing with anxiety and stress. The firm’s mission is to provide tools and strategies that empower clients to find balance and achieve optimal mental health. This project included the design and development of a logo, brand photography, and a website to establish a professional and approachable brand presence.

The Challenge

Akili Wellness needed a cohesive brand identity that would:

  • Communicate professionalism and warmth, balancing the firm’s clinical foundation with its holistic approach.
  • Appeal to its target audience of high achievers and entrepreneurs, reflecting their desire for clarity and calm.
  • Incorporate the signature colors—blue, orange, and gold—to evoke trust, energy, and empowerment.
  • Showcase Roeathea’s expertise and the firm’s services in a visually compelling and user-friendly way.

 

The Approach

Logo Design:
We crafted a clean and modern logo that reflects the essence of Akili Wellness:

    • Blue: Represents calmness, trust, and stability.
    • Orange: Conveys energy, warmth, and motivation.
    • Gold: Adds a touch of luxury and success, appealing to high-achieving clients.
    • The design includes a circular motif symbolizing wholeness and balance, a core tenet of Akili Wellness’s philosophy.

Brand Photography:
We conducted a professional photoshoot to capture images that reflect the firm’s welcoming and empowering approach. The photography highlights:

    • Roeathea Butler in both professional and approachable settings to convey expertise and relatability.
    • Holistic elements like calming workspaces, natural materials, and subtle wellness cues to align with the brand ethos.
    • Dynamic shots to create versatile imagery for use across the website, social media, and marketing materials.

Web Design:
The website design for Akili Wellness features:

    • A Clean Layout: Streamlined navigation and intuitive structure to ensure ease of use.
    • Visual Storytelling: Large banners and vibrant imagery that reflect the brand’s holistic and uplifting mission.
    • Service Descriptions: Clear and compelling content that outlines services and benefits for high achievers and entrepreneurs.
    • Interactive Elements: A contact form and scheduling features to facilitate seamless client engagement.
    • Responsive Design: Mobile-friendly formatting to ensure accessibility for users on any device.

 

The Results

The branding project provided Akili Wellness with a polished, cohesive identity that resonates with its target audience. The logo, brand photography, and website work in harmony to position Akili Wellness as a trusted partner in mental wellness for high achievers.

The firm’s online presence communicates professionalism, warmth, and clarity, creating a platform for growth and connection with clients.

Eleganz by Design

Eleganz by Design

by | Nov 29, 2018

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Client: Eleganz by Design

Project: Logo Design, Brand Photography and Web Design (2018)

Eleganz by Design, LLC, led by designer Cathy Thompson, is a full-service interior design firm specializing in concierge services and turn-key design solutions. Cathy approached us to create a cohesive visual identity that encapsulates her brand’s elegance and expertise while showcasing the firm’s stunning work. The project included logo design, brand photography, and a sophisticated website design.

The Challenge

Eleganz by Design needed a brand identity and digital presence that reflected its hallmark qualities: elegance, professionalism, and seamless service. Key objectives included:

  • Crafting a logo that visually communicates the concept of “turn-key” design in an elegant and modern way.
  • Capturing professional images of interiors designed by the firm to highlight their attention to detail and aesthetic sensibilities.
  • Designing a website to showcase the firm’s services and portfolio while providing an effortless user experience for prospective clients.

 

The Approach

  1. Logo Design:
    We designed a sleek, timeless logo that embodies the “turn-key” concept central to Eleganz by Design’s services. The logo features:

    • Refined typography with clean lines to convey sophistication.
    • A subtle key graphic integrated into the design, symbolizing seamless access and complete solutions.
    • A minimalist color palette that complements the brand’s high-end aesthetic.

  2. Brand Photography:
    We conducted multiple photoshoots of interior spaces designed by Eleganz by Design. The goal was to capture the artistry and attention to detail that define the firm’s work. These photos:

    • Highlight the luxurious, functional designs across residential and commercial spaces.
    • Emphasize textures, finishes, and spatial harmony to demonstrate Cathy Thompson’s expertise.
    • Provide versatile content for use across the website, social media, and marketing materials.

  3. Web Design:
    The eleganzbydesign.com website was designed to be a digital reflection of the firm’s elegance and professionalism. Key features include:

    • Portfolio Showcase: A visually stunning gallery that highlights the firm’s completed projects.
    • Services Overview: Clear, concise descriptions of concierge and turn-key design offerings.
    • Client Testimonials: A section dedicated to glowing feedback from satisfied clients.
    • A responsive design to ensure optimal user experience across devices.

 

The Results

The comprehensive rebranding project positioned Eleganz by Design as a leader in full-service interior design. The logo, photography, and website work together to communicate the firm’s sophisticated approach and exceptional craftsmanship.

The website now serves as an elegant platform for Cathy Thompson and her team to attract high-end clientele while showcasing the transformative power of their design solutions.

Wendi Cherry

Wendi Cherry

by | Nov 26, 2018

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Client: Wendi Cherry

Project: Web Design, Brand Photography & Makeup Application (2018)

Wendi Cherry, an Integrated Health Coach and passionate advocate for women’s empowerment, approached us to create a cohesive visual and digital presence for her brand. Her platform, WendiCherry.com, is dedicated “to inspiring, educating, and empowering melanated women to embrace their authentic selves and tap into their inner Goddess.” This project encompassed makeup application, brand photography, and a full website design to align her visuals with her powerful mission.

The Challenge

Wendi needed a professional, polished look that would reflect her role in holistic wellness space as well as amplify her message of personal empowerment while creating an inviting and inspiring space for her audience. Our goals were:

  • To capture Wendi’s authenticity, warmth, and authority through brand photography.
  • To ensure her visuals—including makeup styling—resonated with her brand’s focus on natural beauty and self-expression.
  • To design a website that is visually appealing, user-friendly, and aligned with her mission to inspire and educate.

The Approach

  1. Makeup Application:
    We provided natural, radiant makeup styling for Wendi’s photoshoot, enhancing her beauty while maintaining authenticity. The look reflected her brand’s emphasis on self-care and holistic health, ensuring her visual presentation felt approachable and empowering.
  2. Brand Photography:
    A dynamic photoshoot was conducted to create a collection of professional images for WendiCherry.com. These images:
    • Highlighted Wendi in various settings that reflect her vibrant personality and connection to her audience.
    • Included a mix of lifestyle shots, portraiture, and detail-focused images to support her website and marketing materials.
  3. Web Design:
    For the website, we crafted a sleek and functional design with:
    • Warm, earthy tones and vibrant accents to evoke a sense of grounding and empowerment.
    • User-friendly navigation to guide visitors seamlessly through resources, services, and Wendi’s story.
    • Sections dedicated to her Integrated Health Coaching services, blog posts, and event information to engage and inspire her audience.

The Results

The final result was a polished and cohesive brand presence that embodies Wendi Cherry’s mission and values. Her makeup and photography showcase her as a confident, approachable leader, while her website provides an inspiring digital space for melanated women to learn, grow, and thrive.

With WendiCherry.com, she now has a powerful platform to share her message and expand her reach, empowering women to connect with their inner Goddess and live their healthiest, most authentic lives.