Chef Kerrell

Chef Kerrell

by | Nov 27, 2021

Client: Chef Kerrell Nevels

Project: Logo Refresh & Brand Photography (2021)

Chef Kerrell Nevels, is a culinary artist known for the delicious fusion of her Louisiana roots paired with the urban flavors of the Washington Metropolitan Area, approached us to transform her logo as she transitioned from the established LA/DC Catering to her eponymous Chef Kerrell brand. The goal was to create a fresh, modern identity that reflected her unique culinary style while also showcasing her expertise through high-quality brand photography.

The Challenge

Chef Kerrell wanted a brand that embodied her evolution as a chef, moving from catering to a more personal, dynamic identity. This required:

  • Reimagining her logo to focus on her individuality and culinary artistry.
  • Designing professional photography to highlight her skills, ingredients, and signature dishes in a vibrant and authentic way.
  • Ensuring the new brand reflected her warmth, creativity, and ability to craft unforgettable culinary experiences.

 

The Approach

  1. Logo Refresh:
    We collaborated closely with Chef Kerrell to develop a refined logo captured her essence of her former brand combining Lousiana and DC (LADC) together . Her new branding incorporates a simple contemporary design, clean typography and design elements that convey her.
  2. Brand Photography:
    We planned and executed a photography session to create a library of striking, professional images. The photos:
    • Showcase Chef Kerrel in action, demonstrating her precision and creativity.
    • Highlight her signature dishes with close-up, beautifully styled shots.

 

The Results

Chef Kerrell’s new brand, Chef Kerrell, is a reflection of her growth and artistry. The vibrant photography has elevated her online presence, providing her with dynamic content to showcase her talent on social media, her website, and marketing materials.

This refresh has positioned her to confidently engage with her audience as an individual chef and culinary artist, ready to make her mark on a broader scale.

Spur of the Moment Band

Spur of the Moment Band

by | Nov 30, 2018

Client: Spur of the Moment Band

Project: Set Design for "Between Me & You" Music Video (2018)

Spur of the Moment Band, featuring the soulful vocals of Maimouna Youssef, approached me to design the home scene set for their music video, “Between Me & You.” The song tells a story of two people desiring a secret romantic connection, and the goal was to create a visual environment that enhanced the mood and narrative of the track.

The Challenge

The set design needed to capture the essence of the song’s intimate and clandestine storyline while reflecting the Afrocentric and bohemian vibe of lead vocalist Maimouna Youssef. Key objectives included:

  • Creating a space that felt cozy, mysterious, and soulful to match the song’s themes.
  • Integrating artistic elements to reflect Afrocentric cultural pride and bohemian aesthetics.
  • Showcasing the work of Malandela Zulu from Zulu Soul as a centerpiece of the set.

 

The Approach

  1. Concept Development:
    We began with the vision of an Afrocentric and bohemian home space, where the ambiance would evoke a sense of intimacy and artistic depth. Colors, textures, and decor were chosen to create a warm yet intriguing atmosphere.

  2. Set Design Execution:

    • Afrocentric Elements: Featured Malandela Zulu’s art pieces, adding authenticity and cultural richness to the space.
    • Bohemian Touches: Incorporated layered textiles, eclectic furniture, and earthy tones to create a relaxed, lived-in vibe.
    • Mood Lighting: Used warm, soft lighting to enhance the feeling of secrecy and emotional depth.
    • Personalization: Ensured the set reflected Maimouna Youssef’s personality and artistic essence, aligning with her dynamic presence as a performer.

  3. Attention to Detail:

    • Carefully curated props, including books, candles, and traditional African artifacts, to enrich the scene.
    • Thoughtful placement of Zulu Soul’s art pieces to create focal points that enhanced the visual storytelling.

 

The Results

The set design successfully elevated the storytelling of “Between Me & You”, creating a visually compelling backdrop that resonated with the song’s themes of romantic desire and secrecy. The Afrocentric and bohemian aesthetic provided a fitting stage for Maimouna Youssef’s soulful performance and brought the band’s vision to life.

The final video blends artistry and emotion, with the set design playing a key role in immersing viewers into the intimate world of the song.

Eleganz by Design

Eleganz by Design

by | Nov 29, 2018

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Client: Eleganz by Design

Project: Logo Design, Brand Photography and Web Design (2018)

Eleganz by Design, LLC, led by designer Cathy Thompson, is a full-service interior design firm specializing in concierge services and turn-key design solutions. Cathy approached us to create a cohesive visual identity that encapsulates her brand’s elegance and expertise while showcasing the firm’s stunning work. The project included logo design, brand photography, and a sophisticated website design.

The Challenge

Eleganz by Design needed a brand identity and digital presence that reflected its hallmark qualities: elegance, professionalism, and seamless service. Key objectives included:

  • Crafting a logo that visually communicates the concept of “turn-key” design in an elegant and modern way.
  • Capturing professional images of interiors designed by the firm to highlight their attention to detail and aesthetic sensibilities.
  • Designing a website to showcase the firm’s services and portfolio while providing an effortless user experience for prospective clients.

 

The Approach

  1. Logo Design:
    We designed a sleek, timeless logo that embodies the “turn-key” concept central to Eleganz by Design’s services. The logo features:

    • Refined typography with clean lines to convey sophistication.
    • A subtle key graphic integrated into the design, symbolizing seamless access and complete solutions.
    • A minimalist color palette that complements the brand’s high-end aesthetic.

  2. Brand Photography:
    We conducted multiple photoshoots of interior spaces designed by Eleganz by Design. The goal was to capture the artistry and attention to detail that define the firm’s work. These photos:

    • Highlight the luxurious, functional designs across residential and commercial spaces.
    • Emphasize textures, finishes, and spatial harmony to demonstrate Cathy Thompson’s expertise.
    • Provide versatile content for use across the website, social media, and marketing materials.

  3. Web Design:
    The eleganzbydesign.com website was designed to be a digital reflection of the firm’s elegance and professionalism. Key features include:

    • Portfolio Showcase: A visually stunning gallery that highlights the firm’s completed projects.
    • Services Overview: Clear, concise descriptions of concierge and turn-key design offerings.
    • Client Testimonials: A section dedicated to glowing feedback from satisfied clients.
    • A responsive design to ensure optimal user experience across devices.

 

The Results

The comprehensive rebranding project positioned Eleganz by Design as a leader in full-service interior design. The logo, photography, and website work together to communicate the firm’s sophisticated approach and exceptional craftsmanship.

The website now serves as an elegant platform for Cathy Thompson and her team to attract high-end clientele while showcasing the transformative power of their design solutions.